The "Mission" of the campaign is to gather and inform the kingdom about osteoporosis disease through television, radio and print media. The campaign will focus primary on the youth and lower age groups.

The "Vision" of the campaign is to educate the public and distil the concepts of osteoporosis prevention.

The "Strategy" of the campaign is to spread the prevention culture of the disease by focusing on programs, seminars, and workshops. A strong marketing plan, various publications and the importance of a primary check-up to detect the disease in different regions of the Kingdom will also be implemented to insure that nobody is left unaware of the disease.